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The CureCircle valuation model

How we value your health data

Nobody publishes a price per patient for health data, so we built one from what is published: what patients are paid for research interviews, what AI training work pays, and what research buyers paid in disclosed health data deals. Every story is valued two ways.

1. Your time

minutes / 60 x hourly rate

Valued at what paid patient research interviews pay: 60 to 100 USD an hour, and 100 to 150 for rare conditions.

2. Your data, per licence

base x rarity x completeness x documents x diagnosis x outcome

What one de-identified story is worth to a research buyer each time a dataset holding it is licensed. You earn a share of every licence.

What stories are worth

Computed by the model, as a contributor would see them.

A common condition, told in full, no documents

$34

per licence, $22 to $76

$27

time value of 20 minutes, $20 to $33

A rare condition, with lab results attached

$137

per licence, $42 to $531

$52

time value of 26 minutes, $43 to $65

An ultra rare condition, still ongoing, with records

$182

per licence, $58 to $630

$60

time value of 30 minutes, $50 to $75

Every parameter, and where it comes from

Measured: a published rate or price. Derived: our arithmetic on a disclosed deal. Assumption: our judgement where no price is published yet, replaced by real licence prices as they come in.

Hourly rate for a patient's time

Measured

60 to 100 (80)USD per hour

Moderated consumer research sessions most often pay 60 to 100 USD an hour (25,000+ sessions, 2025). Unmoderated sessions pay about 40, and the floor for any research participant is 8 to 12, so this is the rate of a guided interview, not of a survey.

  • User Interviews, The Ultimate Guide to User Research Incentives, 2025-01-02
  • Prolific payment principles (8 USD floor, 12 recommended), 2026

Hourly rate, rare conditions

Measured

100 to 150 (120)USD per hour

A rare-disease patient panel pays 100 USD an hour (2017) and 120 for new studies since 2023; flat fees of 200 to 400 USD for a 60 to 90 minute rare-condition interview match it.

  • Rare Patient Voice, Time is money, 2023
  • CLL Society, paid research opportunity (400 USD interview), 2023-01

Base value of one patient record, per licence

Derived

17 to 60 (27)USD per record

No data vendor publishes a per-patient price, so this is derived from disclosed deals: 256 million USD for about 15 million 23andMe customers (17 each, a distressed sale), 200 million USD for a 3-year licence of Tempus's 7.3 million patient dataset (27 each), and GSK's 300 million USD with 23andMe for about 5 million customers (60 each).

  • Tempus FY2025 10-K (Pathos / AstraZeneca licence), 2026
  • STAT, Regeneron buys 23andMe for 256 million USD, 2025-05-19
  • Fierce Biotech, GSK invests 300 million USD in 23andMe, 2018-07

Rarity: rare condition

Measured

1.5 to 3.5 (2.5)multiplier

Per patient, orphan-disease trials cost about 2.5 times non-orphan trials, because the patients are scarce. A record of a rare condition replaces patients a buyer would otherwise struggle to find.

  • Clinical Trials Arena, patient centricity in rare disease trials (orphan vs non-orphan cost per patient), undated

Rarity: very rare condition

Assumption

2 to 4.5 (3)multiplier

Extends the measured 2.5 for rare conditions as patients get scarcer. No published figure separates very rare from rare.

Rarity: ultra rare condition

Assumption

2.5 to 5 (4)multiplier

Capped at 5, the top of the plausible band in the research. No published figure for ultra rare conditions.

Completeness of the story

Assumption

0.4 to 10.4 (basics only) to 1 (complete)

A record missing parts of the journey or treatment ratings is worth less: the factor runs from 0.4 (only the basics) to 1.0 (every part of the story covered and every treatment rated). The treatment ratings are the outcome labels a buyer pays for.

Clinical documents attached

Assumption

1.3 to 2 (1.6)multiplier

Licensed datasets step up in price with clinical depth: claims data about 0.1 to 0.8 million USD a year, structured health records 1 to 3 million, curated clinical records 3 to 5 million. A story with lab results or letters attached moves up that ladder; we apply a conservative 1.3 to 2 times.

  • PMC9299990, real-world data licensing costs, about 2022

Confirmed diagnosis

Assumption

1.1multiplier

A doctor's diagnosis makes the record comparable with clinical data.

Known outcome

Assumption

1.15multiplier

A story that reached an outcome (recovered, improving, under control) says what worked, which is the scarcest thing in health data.

How rare is rare

  • CommonMore than 5 in 10,000 people
  • Rare1 to 5 in 10,000 people
  • Very rare1 in 100,000 to 1 in 10,000 people
  • Ultra rareFewer than 1 in 100,000 people
  • EU Regulation (EC) 141/2000 on orphan medicinal products (rare: not more than 5 in 10,000), 2000
  • Nguengang Wakap et al., Estimating cumulative point prevalence of rare diseases, Eur J Hum Genet (Orphanet analysis), 2020

What health knowledge pays elsewhere

  • Generalist AI training and annotation8 to 35 USD an hour
    DataAnnotation, Outlier and Prolific published rates, 2026
  • Clinicians training AI (nurses, pharmacists, specialists)60 to 180 USD an hour
    Mercor clinician network listing, 2026
  • Physicians training AI (US)100 to 200 USD an hour
    Handshake AI physician listing, 2026
  • Patients in paid research interviews60 to 120 USD an hour
    User Interviews and Rare Patient Voice, 2023 to 2025

What we do not know yet

No data vendor publishes what it pays or charges per patient, and nobody has priced patient-told stories before. So the base value comes from disclosed deals, and the effect of documents, a confirmed diagnosis and a known outcome are our judgement. As research partners license CureCircle stories, their real prices replace these parameters, and this page shows the change.

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