TTAM's price for 23andMe spread over its customers (whole-company sale, arithmetic over two stated numbers)
$305 million ... 15 million customers
USD per customer, US
“As part of TTAM's $305 million bid, it promised to uphold the consumer genetics testing firm's current privacy policies and implement additional data safeguards ... nearly 2 million of the company's 15 million customers had deleted their accounts.”
GovInfoSecurity (ISMG), Court Approves 23andMe Sale to TTAM Research Institute (2 July 2025), 2025-07
- Kind of source
- Named press report
- Read on
- 2026-11-06
- Daily check
- Quote found at the source on 2026-11-06
- What to know
- Whole-company distressed sale, so this is a low anchor, not a per-record data price. The 15 million counts customers before nearly 2 million deleted their accounts; over 13 million it would be about $23.
- Arithmetic
- $305,000,000 / 15,000,000 customers = $20.33 per customer.
- About
- Consumer DNA test
Used in
Replaces an earlier figure: $256 million (Quartz, 23andMe just got bought out of bankruptcy (May 2025), 2025-05)