Regeneron price for 23andMe spread over the users who paid for the ancestry test (arithmetic over two stated numbers)

$256 million

USD per 23andMe user (consumer DNA array record), US

“Regeneron Pharmaceuticals purchased the collapsed genetic testing firm for $256 million...Many of the 15 million users who paid the company for the initial ancestry test”

Quartz, 23andMe just got bought out of bankruptcy (May 2025), 2025-05

Kind of source
Named press report
Read on
2026-11-06
Daily check
Source re-read on 2026-11-06 needs a browser (PDF or protected page)
What to know
Whole-company distressed sale, so this per-user figure includes the brand, lab and biobank and is a low anchor, not a per-record data price.
Arithmetic
$256,000,000 / 15,000,000 users = $17.07 per user.

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