One traditional in-depth interview bought from a research agency

$500-$1,500 per conversation

USD per in-depth interview, US

“Traditional in-depth interviews run $500-$1,500 per conversation”

User Intuition, How Much Does Market Research Cost? (2026 Breakdown), 2026-03-24

Kind of source
Vendor's published price
Read on
2026-11-06
Daily check
Quote found at the source on 2026-11-06
What to know
General market research, not patient specific. Page updated 2026-10-28; vendor of a cheaper alternative. Second independent figure beside Drive Research for the all-in price of one interview.

Used in

Kept as evidence; no figure on the platform is computed from it yet.