Moderated consumer research session, most common incentive

$100/hour

USD per hour of participant time, US

“The most common incentive, offered by 25%, was $100/hour.”

User Interviews, The Ultimate Guide to User Research Incentives (updated January 2025), 2025-01

Kind of source

Vendor's published price

Read on

2026-11-06

Daily check

Quote found at the source on 2026-11-06

What to know

From the platform's own data on US and Canadian sessions; consumers, not patients, so a baseline for time value.