One completed online panel survey from a low-incidence (0.5%) consumer group, panel provider price

$8-$10

USD per completed survey, worldwide

“a B2C respondent with high incidence (IE coffee drinkers) will cost around $2-3 but a B2C respondent of Uber and Lyft drivers ( 0.5% incidence ) maybe $8-$10.”

proSapient, Paying the right price for your survey, 2020-03-03

Kind of source

Vendor's published price

Read on

2026-11-06

Daily check

Quote found at the source on 2026-11-06

What to know

Not a patient sample (rideshare drivers) and 2020. Included only for the incidence ladder: a 0.5% group costs about 3x to 4x a high-incidence group in online panels. A rare disease is far rarer, so patients cost more.

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