LunaDNA's value for two years of one person's monthly 10-minute health surveys against one consumer genotype file (longitudinal self-reported answers)

97 %

ratio of value, two years of monthly self-reported surveys to one genotype file, US

“Electronic Survey (per each 5 whole minutes it takes on average to complete) One 10 minute survey per month over 2 years, 2 shares per survey $ 3.36 97 % ... the utility of self-reported survey answers in scientific discovery increases when such responses are collected over time from the same individual and when responses from multiple individuals are combined into the same database. We estimated that two years of once-per-month survey data with a total of 10 whole minutes of completion time from a single individual combined into our database would approximate the value, for discovery purposes, of a single individual's GT file combined into our database.”

LunaDNA, LLC, Regulation A offering circular filed with the SEC under Rule 253(g)(2), December 2021 (Value of Consideration, value relative to the GT file), 2021-12

Kind of source
Regulatory filing
Read on
2026-11-07
Daily check
Quote found at the source on 2026-11-07
What to know
The buyer's own reasoning for pricing member-reported data: one 5-minute survey is worth about 2% of a genotype file, but two years of monthly answers from the same person are set at about the whole file, because repetition over time is what makes self-reported answers useful. A buyer's offer schedule to people, priced in shares it values itself, not a market price.
Arithmetic
As stated, 97%: 48 shares x $0.07 = $3.36 against the circular's estimated fair value of $3.48 for a GT file; $3.36 / $3.48 = 0.97.

Used in

Kept as evidence; no figure on the platform is computed from it yet.