Google's price for Fitbit spread over Fitbit's active users (whole-company acquisition, arithmetic over two stated numbers)

approximately $2.1 billion

USD per active Fitbit user (a person's wearable history), worldwide

“today announced that it has entered into a definitive agreement to be acquired by Google LLC for $7.35 per share in cash, valuing the company at a fully diluted equity value of approximately $2.1 billion ... We have built a trusted brand that supports more than 28 million active users around the globe”

Fitbit, Inc. Form 8-K Exhibit 99.1, Fitbit to be acquired by Google (1 November 2019), sec.gov, 2019-11-01

Kind of source

Regulatory filing

Read on

2026-11-06

Daily check

Quote found at the source on 2026-11-06

What to know

Whole-company price including the device business and brand, not a data price; Fitbit also said health data would not be used for Google ads. Use it as an outer anchor for a person's wearable record, not a per-record licence.

Arithmetic

$2,100,000,000 / 28,000,000 active users = $75 per active user.

About

Wearable data